It’s time to update your Google AdSense for Search code if you have update it since 5th May 2008. Google AdSense for Search is now powered by Custom Search which offers advanced customization options to help improve the accuracy of your search results and tailor them to what your users are looking for.
Here are some of the new features:
Site Search: allow your users to find all the information they’re looking for on your site. without leaving your site.
Improved indexing of your pages: Google recent improved indexing technology will now index more pages of your site so the users will see more results in your AdSense for Search results.
Vertical search: allow your users to search across multiple sites, could be your network of sites or sites you think your users will find it useful.
Tuning search results and ads with keywords: allow you to show relevant search results by setting relevant keywords which will be added to your user keyword when they are performing the search. This tuning will led to an increase in earnings for AdSense Publishers.
Selecting ad location: Choose where to place your ads on the search results. Google hints that ads at the top and right monetizes the best for publishers.
Quick and easy updates: allow you to change the custom search engine without generate new search code for each changes as the settings are saved in your account.
Here’s a video from the InsideAdSense explaining the update:
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Google Adsense is the programme that can generate advertising revenue from each page on your website—with a minimal investment in time and no additional resources.
Adsense delivers relevant ads that are precisely targeted on a page-by-page basisto the content people find on your site. And when you add a Google search box to your site, Adsense delivers relevant ads that are targeted to the Google search results pages generated by your visitors’ search request.
You can customise the appearance of ads, choosing from a wide range of colours and templates. You can do the same with your search results page. Your reports are customisable, too. Flexible reporting tools let you group your pages in any way you want so you can view your results by URL, domain, ad type, category and more to learn where your earnings are coming from.
Watch the video below on how to add Google Adsense to your blog at Blogger.com
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Finally, AdSense for video is now in beta. You can read about it on AdSense Blog or check out an overview of it with this video below.
The InVideo ads, which are adopted on YouTube site are paid on a CPM basis while Text overlay ads, which are contextually targeted to signals in your videos and on the page where the video live, are paid on a CPC basis. You can see InVideo ads and Text overlay ads demos here
Publishers must serve a minimum of one million video streams each month and are based in the U.S. with English language sites.
For non-US Publishers, the good news is that Google do plan to expand the program to more publishers of various sizes and locations in the near future.
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