YouTube will stream exclusive content from the Olympic Broadcasting Services for about three hours daily during the games.

YouTube will have a dedicated online channel and stream Beijing 2008 Olympic content to 77 territories that include Africa, Asia, South Korea, India, Indonesia and Nigeria where digital rights have not been sold, or have been acquired on a non-exclusive basis.

“For the first time in Olympic history we will have complete global online coverage, and the IOC will have its own broadcast channel and content production facilities,” said Timo Lumme, the IOC’s director of television and marketing services.

From 6th Aug 2008, the IOC will broadcast a selection of Beijing 2008 Olympic Games clips as Video On Demand (VOD). The IOC’s Channel will be available on YouTubeTM, geo-blocked within each territory, at: http://www.youtube.com/beijing2008

YouTube will be able to sell advertising to Olympic sponsors only for the channel.

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