As the job of Football Agents is very demanding in terms of communication, many PR and communications consultants are happy to train them in this domain. Such skills may be also useful in developing a good relationship with the player they represent. When both parts are able to understand each other, the success of the partnership will be guaranteed for both. Essentially, the football agents should be able to organize their communication messages. They should use the correct wording, in order to produce the desired effect during the negotiations. The football agents should organize regular meeting with their clients, in order to set up the priorities for the next period and to evaluate the degree of implementation of the terms of the contract. Communication is also important in the relation with the media. Some big football players may use specialized PR agencies for promoting their image. But, the big majority will rely on the good communication skills of their football agents.